Redeveloping Shoppingtown Mall presents a generational opportunity to bring forward a brighter vision for Central New York’s future. As a local, Central New York based development team, the crux of each of our projects comes down to a simple question and challenge… is what we’re doing making our home – the place we raise our children – a better, more vibrant and just place?

Our approach for District East matches that simple core belief, and in doing so creates an experiential hub of connectivity, creating a community - a district - that will hum with energy, excitement, and palpable beauty.

District East, when complete, will incorporate a blended use format which will include five distinct, but blended districts; residential housing, entertainment, restaurants and hospitality, retail, and office. This multi-functional approach, we believe, creates natural and complementary synergies throughout the district that promotes walkability, multiple levels of consumer & lifestyle engagement, and an overall positive guest and resident experience.